ATHAR أثر · Museum proposal
Museum proposal · Chapter 001 — Casablanca

ATHAR

أثر·ⴰⵜⴰⵔ
Living Archives of Morocco
Archives vivantes du Maroc
Photographing what cannot be seen.
Photographier ce qui ne se voit pas.

An interactive, evolving photographic booth: it welcomes the public, makes a real portrait, gathers a personal trace and produces an original photographic object. The act of posing becomes an act of transmission. Between photography, collective memory and computational creation.

Interactive photographic device Photography × memory × code Museum of Photography & Visual Arts · Casablanca Kamel Ghabte · France — Morocco
ATHAR — cover of the museum-proposal magazine · أثر · ⴰⵜⴰⵔ
ATHAR · أثر · ⴰⵜⴰⵔ — magazine · museum proposal
01 · Artistic position

A portrait that leaves a trace.

“A portrait does not only preserve an appearance. It can hold an absence, a voice, a story, a trace.”

ATHAR imagines a new form of participatory photography. It is neither a decorative selfie kiosk nor a folkloric filter: the installation is conceived as a work in its own right, at the crossroads of three gestures.

Photography

A true portrait: framing, light and print conceived as an image, not a capture.

Memory

A word, a question, a memory — or a space left deliberately empty.

Code

Creative coding turns the traces into singular graphic compositions.

02 · Casablanca anchoring

A dialogue with the museum.

The Museum of Photography and Visual Arts opened on 23 June 2026 on rue Larache, in the old medina. Its architecture, by Tadao Ando, articulates historic walls and contemporary concrete.

01

The city

The first exhibition, “CASA”, explores the faces and transformations of Casablanca.

02

The public

Participatory photography can extend the visit with an intimate, transmissible experience.

03

The archive

The historical collection can be echoed by a living archive, created in the present and governed by consent.

Independent proposal, unsolicited and not validated by the museum. Any installation would depend on a prior study and agreement.

03 · Panorama

One booth. Five writings.

A single booth architecture, five possible programmes — from the portrait-trace to erasure.

01

ATHAR

Photographing the trace

02

CASA 2100

Photographing the future

03

Les absents

Photographing absence

04

Portraits tissés

Photographing data

05

No image

Photographing erasure

04 · The five concepts

From portrait to trace.

01 · Priority axis — pilot proposal

ATHAR

The portrait that leaves a trace

Gesture

Enter, be photographed, answer one essential question: “What trace would you like to leave?”

Form

Portrait, typographic fragments, lines and data; the visitor leaves with a diptych.

Dimension — a voluntary, participatory collection of the voices and faces of Casablanca: a living archive growing visit after visit.
02 · Future & transmission

CASA 2100

The machine for photographing the future

Gesture

Be photographed, then choose a word, a future city or an idea to pass on.

Form

A “Today / Hypothesis 2100” diptych combining photography and generative art.

Safeguards — no deceptive transformation presented as documentary; an explicit distinction between real and fiction. The future is a field of imagination, not an algorithmic truth.
03 · Dedicated portrait

Les absents

Photographing those who are missing

Gesture

Take one seat and dedicate, if you wish, the second to an absent person.

Form

A sober diptych, negative space and a free sentence; a personal edition with no artificial reconstruction.

Ethics — a sensitive experience: no obligation to reveal an intimate or painful story. Absence becomes a photographic composition in its own right.
04 · Visual signature · DATA RUG

Portraits tissés

The face becomes a data material

Gesture

Choose a portrait and watch its slow translation into graphic matter.

Form

An “image / computational weaving” diptych — an extension of the DATA RUG Protocol universe.

Extension — printed series, publication and a large evolving projection of abstract portraits. Light and contrast drive lines, densities and rhythms; the woven image stays abstract and singular.
05 · Identity & erasure

No image

The portrait that disappears

Gesture

See yourself, choose erasure and receive a printed residual imprint.

Form

An artistic receipt of disappearance: edition number, abstract form, optional timestamp.

Question — what remains of an identity when one refuses the image that represents it? The visitor chooses not to keep their portrait.
05 · Recommended direction

ATHAR as a work.
Weaving as a language.

Rather than five machines, develop a single booth architecture with a strong inaugural programme, then editorial variations. Maintenance stays manageable in self-production. Photography remains the starting point, memory guides the experience, code becomes the plastic language.

Edition 001

ATHAR — Casablanca

Edition 002

Woven portraits

Edition 003

CASA 2100

06 · Visitor journey

A ritual in five steps.

A short, guided experience — hypothesis of about 90 seconds, to be verified through public tests.

01 · Welcome

Language choice

Arabic, darija, French or English. Visual and audio instructions.

02 · Portrait

The shot

Soft light, guided framing, explicit trigger and validation of the shot.

03 · Trace

One question

A written or possibly recorded sentence, depending on the version.

04 · Transformation

Photo + text

Photograph and text feed a deterministic or generative composition.

05 · Print + choice

Personal print

The visitor leaves with their edition; a separate consent for any contribution to the public archive.

07 · Output

Print. Keep. Bring forth.

Each visit produces a personal edition; explicitly authorised contributions can enrich a collective work, projected or published.

Le diptyque ATHAR — portrait + trace, tirage d'édition certifié
01 · The diptych

The object the visitor takes home: portrait + trace, edited and printed on site.

L'archive collective projetée au musée — mur de portraits
02 · The projected archive

A collective, evolving composition, shown at the museum — fed only by consented contributions.

Indicative visuals generated for this proposal; no photograph of a real visitor. The final photographic visuals are being produced by the artist.

08 · Device & installation

A booth, not a kiosk.

La cabine ATHAR en situation de galerie — référence d'étude

The form keeps the simplicity of the photographic reference: a monolith, a luminous opening, an intimate interior. The final aesthetic is developed specifically for the venue.

  • ShellA light, matte, neutral surface.
  • LightA discreet architectural outline.
  • InteriorSeat, possible mirror, intimacy.
  • InterfaceReadable screen, few steps.
  • AcousticsTreatment to confirm per site.

Points to study on site: real footprint and flow; accessible (PRM) access or equivalent route; fire safety; power supply; fixing and installation permits; guarding and maintenance of the equipment. Reference image = formal direction, neither an ATHAR prototype nor a view of the museum.

09 · Technical architecture

A local system. Art modules.

A simple architecture, usable offline for day-to-day operation; no dependence on a remote service to photograph and print.

CameraPhoto capture
InterfaceLanguages + choice
EngineVisual generation
PrintingPersonal print

Optional module — consented archive: content intended for exhibition is kept separate from private prints and validated before any release. An admin interface tracks equipment status, the print counter, paper reloading, camera/printer tests, session erasure and guided restart.

10 · Ethics & audiences

The visitor stays in control.

Photographing a person does not mean obtaining permission to publish their image. Participation, printing, archiving and projection are clearly separated.

Granular consent

A separate checkbox for the private portrait, the archive and publication; refusal without penalty.

Minimal data

No facial recognition or identity analysis. Local processing by default.

Retention & removal

Retention period agreed with the museum; a concrete option to withdraw from the public archive.

Minors & accessibility

Adapted journey, understandable information, specific permissions for minors.

Sensitivity of stories

The question asked stays optional; no request for intimate or traumatic disclosure.

Legal framework

Moroccan law 09-08 and CNDP recommendations. Legal review prior to any deployment.

11 · Method & model

Start small. Build to last.

A

Framing

Technical visit, curatorial exchanges, installation constraints, data specifications.

B

Prototype

Design and build of a working version; light, software, print and journey tests.

C

Museum pilot

A proposed four-week deployment, duration negotiable, with visitor feedback and maintenance.

D

Sustaining

Acquisition, rental, extended residency or tour; new editions and curatorial content.

Budget structure to anticipate: artistic creation & programming · furniture fabrication · equipment purchase/rental · prints & consumables · transport & installation · mediation · insurance · maintenance · documentation / publication. No amount announced before the scope and quotes are validated.

The full dossier

To read.

Cover of the ATHAR dossier — Living Archives of Morocco, museum proposal for Casablanca

The complete museum proposal — 18 pages: artistic position, Casablanca anchoring, the five concepts, visitor journey, device, technical architecture, ethics and deployment.

A presentation document, for reading. It constitutes neither institutional validation, nor a quote, nor a production commitment.

Proposal to the institution

ATHAR — living archives of Morocco.

An interactive photographic installation that turns being photographed into a gesture of transmission. Between photography, generative art and living memory, ATHAR invites the public not only to look at images of the past, but to take part in creating the archives of tomorrow.

Museums & institutions: for an installation study, a pilot or an acquisition, let's talk.

Appendix · sources & precautions

Sources & credits.

Public references used to contextualise this proposal.

Visual credits: the booth photograph is a reference image provided for the study, used to illustrate a formal direction; it is not made by the artist. The other visuals are abstract graphic studies produced for this dossier — none is presented as a photograph of the museum or as an already-realised work. The final photographic visuals are being produced. This document constitutes neither institutional validation, nor a quote, nor a production commitment.