Augmented Reality: What Are We Talking About?

Augmented reality (AR) overlays digital elements (images, animations, texts, sounds) onto the real-world view, typically via smartphone, tablet or AR glasses. It differs from VR in that it enriches rather than replaces the real world.

Concrete Use Cases

Real Constraints

Tracking stability: varies with lighting conditions. Accessibility: WebAR (no app download) strongly preferred over native apps. Maintenance: AR experiences age quickly; plan a maintenance budget.

Where to Start?

The right approach isn't "which AR tool?" but "which mediation problem do we want to solve?" Technology comes last, not first.

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